Saturday, March 20, 2004

Bush's Bait And Switch

Arlie Hotchschild of UC Berkeley has written an interesting piece about why blue-collar men are voting for Bush and have the most to lose at his hands. In this interview, she comments on this ironic situation. When she looks at those who say they will vote for Bush she says:
The surprise is that the people most hurt by Bush's policies are his strongest supporters. We know that there have been 2.5 million jobs lost in his presidency. He's kind of got a "bleed 'em dry" approach to the non-Pentagon part of government spending. He's not doing anything to help blue-collar workers learn new trades, or get a house, or help their kids go to college. He's loosening the Occupation Health and Safety regulations. The plants the guys work at are less safe. His agricultural policies are putting small farmers out of business. So we have to ask: why would they vote Republican?
And some more directly from her essay, Let Them Eat War:
For anyone who stakes his pride on earning an honest day's pay, this economic fall is, unsurprisingly enough, hard to bear. How, then, do these blue-collar men feel about it? Ed Landry said he felt "numb." Others are anxious, humiliated and, as who wouldn't be, fearful. But in cultural terms, Nascar Dad isn't supposed to feel afraid. What he can feel though is angry. As Susan Faludi has described so well in her book Stiffed, that is what many such men feel. As a friend who works in a Maine lumber mill among blue-collar Republicans explained about his co-workers, "They felt that everyone else – women, kids, minorities – were all moving up, and they felt like they were moving down. Even the spotted owl seemed like it was on its way up, while he and his job, were on the way down. And he's angry."

But is that anger directed downward – at "welfare cheats," women, gays, blacks, and immigrants – or is it aimed up at job exporters and rich tax dodgers? Or out at alien enemies? The answer is likely to depend on the political turn of the screw. The Republicans are clearly doing all they can to aim that anger down or out, but in any case away from the rich beneficiaries of Bush's tax cut. Unhinging the personal from the political, playing on identity politics, Republican strategists have offered the blue-collar voter a Faustian bargain: We'll lift your self-respect by putting down women, minorities, immigrants, even those spotted owls. We'll honor the manly fortitude you've shown in taking bad news. But (and this is implicit) don't ask us to do anything to change that bad news. Instead of Marie Antoinette's "let them eat cake," we have – and this is Bush's twist on the old Nixonian strategy – "let them eat war."

Paired with this is an aggressive right-wing attempt to mobilize blue-collar fear, resentment and a sense of being lost – and attach it to the fear of American vulnerability, American loss. By doing so, Bush aims to win the blue-collar man's identification with big business, empire, and himself. The resentment anyone might feel at the personnel officer who didn't have the courtesy to call him back and tell him he didn't have the job, Bush now redirects toward the target of Osama bin Laden, and when we can't find him, Saddam Hussein and when we can't find him... And these enemies are now so intimate that we see them close up on the small screen in our bedrooms and call them by their first names.

... Whether strutting across a flight deck or mocking the enemy, Bush with his seemingly fearless bravado – ironically born of class entitlement – offers an aura of confidence. And this confidence dampens, even if temporarily, the feelings of insecurity and fear exacerbated by virtually every major domestic and foreign policy initiative of the Bush administration. Maybe it comes down to this: George W. Bush is deregulating American global capitalism with one hand while regulating the feelings it produces with the other. Or, to put it another way, he is doing nothing to change the causes of fear and everything to channel the feeling and expression of it. He speaks to a working man's lost pride and his fear of the future by offering an image of fearlessness. He poses here in his union jacket, there in his pilot's jumpsuit, taunting the Iraqis to "bring ‘em on" – all of it meant to feed something in the heart of a frightened man. In this light, even Bush's "bad boy" past is a plus. He steals a wreath off a Macy's door for his Yale fraternity and careens around drunk in Daddy's car. But in the politics of anger and fear, the Republican politics of feelings, this is a plus.

There is a paradox here. While Nixon was born into a lower-middle-class family, his distrustful personality ensured that his embrace of the blue-collar voter would prove to be wary and distrustful. Paradoxically, Bush, who was born to wealth, seems really to like being the top gun talking to "regular guys." In this way, Bush adds to Nixon's strategy his lone-ranger machismo.

More important, Nixon came into power already saddled with an unpopular war. Bush has taken a single horrific set of attacks on September 11, 2001 and mobilized his supporters and their feelings around them. Unlike Nixon, Bush created his own war, declared it ongoing but triumphant, and fed it to his potential supporters. His policy – and this his political advisor Karl Rove has carefully calibrated – is something like the old bait-and-switch. He continues to take the steaks out of the blue-collar refrigerator and to declare instead, "let them eat war." He has been, in effect, strip-mining the emotional responses of blue-collar men to the problems his own administration is so intent on causing.

But there is a chance this won't work. For one thing, the war may turn out to have been a bad idea, Bush's equivalent of a runaway plant. For another thing, working men may smell a skunk. Many of them may resent those they think have emerged from the pack behind them and are now getting ahead, and they may fear for their future. But they may also come to question whether they've been offered Osama bin Laden as a stand-in for the many unfixed problems they face. They may wonder whether their own emotions aren't just one more natural resource the Republicans are exploiting for their profit. What we urgently need now, of course, is a presidential candidate who addresses the root causes of blue-collar anger and fear and who actually tackles the problems before us all, instead of pandering to the emotions bad times evoke.