End of Big PR -- Jeneane Nails It

Jeneane Sessum used to work for Ketchum PR and you better read what she has to say about the PR business. She is so right on:

Even the largest of companies are growing tired of BigPR staffing projects with fresh-out-of-college, inexperienced, lower-level people (that is the only category of PR flacks large agencies can afford to keep only partially billable, you see), yet charging as if they were staffing the project with brain surgeons--or attorneys.

It's common for BigPR to bill out an assistant account executive--which is the administrative assistant of PRville--at $120 to $140 an hour. VP's are billing out at nearly $200 an hour, and SVPs commonly around $250 or more per hour.

You tell me.... Why would anyone pay it in a tight economy when they can get smart, senior level people out on their own for around $100 an hour.